Virtual Event Success: ASAE, Vet Show @ Home, and Event Tech Live Reached Virtual Sweet Point


Virtual Event Success: ASAE, Vet Show @ Home, and Event Tech Live Reached Virtual Sweet Point

As trade shows begin to return in person as the industry braces for a deluge this fall, virtual events are getting stronger than ever. Take a look at some successful digital gatherings that have taken place recently:


With general themes such as “Do big things”, “Lead big tasks”, “Take big steps” and “Have big ideas”, ASAE 2021 Marketing, Membership and Communications Virtual Conference focused on the opportunities associations have to move forward with fresh and strong campaigns after a year of rapid change and challenges.

“MMCC has been filled with the sharing of inspiring ideas, case studies and new solutions and tools to help organizations and professionals take great strides forward,” said Robb Lee, chief strategy officer of the ‘ASAE. “We thank our speakers, participants and partners who provided information, value and depth to the conversations and service experienced by everyone throughout the conference.”

Held from June 2-4, the online event attracted 761 attendees comprising a strong mix of professional associations, industry partners, speakers, press and suppliers, including hundreds of new attendees.

The virtual event began with a keynote address from Erica Dhawan, bestselling author and collaboration and innovation expert, who discussed the power of “connectional intelligence” to accelerate innovation, break down silos and drive impact. decisive on results by harnessing the power of networks. She also shared tactics to combat communication overload and foster authentic and innovative relationships.

Throughout the event, 30 industry partner companies participated in various registration and conversation packages, Insider Day demos and solution chats, as well as engagement through thought leadership, such as sessions and speeches. The buyers / sellers ratio was 81 to 19% respectively.

Allen Gannett, bestselling author and Founder and CEO of TrackMaven, closed the event with a talk on the art and science of creativity, including how flashes of genius happen and how one can increase their chances of them. to have.

Veterinary show at home

Christina Zoccoli, Group Events Director for Vet Shows US, braced for Zoom fatigue ahead of CloserStill Media’s second Veterinary show at home, March 25-27. Instead, the show has grown into the veterinary industry’s largest online event this year. Three months later, the show was brought back for the third time.

About 10,000 animal care industry professionals registered for the March show to learn new health and safety techniques and see new tools to come. Attendance was up 33% from the inaugural virtual show last October. Engagement was high in the one-on-one meetings and general sessions, some of which reached 2,000 live attendees.

As impressive as these numbers are, Vet Show @ Home ultimately attracted 23,000 registered veterinary professionals and facilitated over 4,000 new connections.

“We couldn’t be more proud of the impact the three Vet Show @ Home events have had on the veterinary community,” Zoccoli said. “Being relatively new to veterinary events in the United States, we didn’t know what to expect when launching our continuing education and online networking events. After seeing first-hand how much our attendees and sponsors got out of each show, we knew we had created something special.

Turns out you can teach an old dog new tricks, joked Dan Read, senior vice president of CloserStill Media, the exhibition company that produces New York Vet, Austin Vet, Chicago Vet and Wild West Vet.

“The whole industry has to adapt, whether you’re a giant like Informa or a small group like us,” Read said.

In total, 129 sponsors supported the three virtual events, some never before seen for veterinary shows. Sponsored sessions were presented by industry leaders such as Hill’s Pet Nutrition, IDEXX, Johnson & Johnson, Purina and Royal Canin. Vet Show @ Home recorded a total of 36,000 visits to sponsor lists, proving that online events offer more ways that people can connect as the world returns to in-person events.

CloserStill Media is now turning the page on in-person and hybrid experiences for its veterinary events in Reno (October 6-9) and New York (November 4-5). In 2022, the Veterinary Trade Shows will host Austin Vet, April 5 and 6 and Chicago Vet, May 12-13.

Said Zoccoli, “It is so important to provide online events for the community to stay in touch with each other as we work to organize our in-person events: the ones that will remind us of the magic of seeing each other face to face. face. -face again.

Live technical event

UK-based Event Tech Live recently made its digital debut in North America. From June 8 to 10, Tech Live USA and Canada event replicates the quality content and new technologies the UK show is known for, with a focus on technology solutions helping organizers run events across COVID and beyond, and how the pandemic has catalyzed a new way of thinking about events around the world.

ETL USA & Canada featured 1,685 digital attendees, 59 exhibitors, 161 sessions, two live stages and a third platform featuring highlights, exclusive interviews and tech trials.

According to ETL officials, many of Event Tech Live’s exhibitors and sponsors are looking to grow their businesses across the globe, and with its proven formats helping them engage with key buyers and do business, organizers of the show were confident that ETL USA & Canada would deliver across the Atlantic as well.

They added that during the event, attendees made 4,044 connections resulting in 2,375 meetings, 9,116 messages exchanged and 9,372 leads for exhibitors at the show. The sessions were well attended, with multiple panels comprising speakers spanning thousands of miles and multiple time zones across the US, Europe and beyond, all managed seamlessly through ETL’s technology platform. .

“The Tech Live event was awesome! Said Kathryn Frankson, Director of Event Marketing at Informa Connect, who was one of the speakers at the event. “It was like a warm, entertaining and really interesting meeting of the industry and the content presented was incredibly fair. Plus, I was very happy to see such an incredible list of sponsors! Event technology was well represented.

With the first iteration of ETL US & Canada in the box and on the books for 2022, the ETL team is now focusing on the hybrid ETL London, scheduled for November 1-5 at the Old Truman Brewery.

“We had to pivot against the clock to deliver ETL UK & Europe in November 2020, a steep learning curve, and the US and CA counterpart definitely benefited from the learnings,” added Adam Parry, co-founder of Event Tech Live.

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