UN promotes healthy eating and sustainable living with 10 new stamps


By David Hartwig

The United Nations Postal Administration will issue a panel of 10 stamps and labels on February 22 featuring characters from DreamWorks Animation’s Trolls film as part of a worldwide mobilization campaign for healthy eating and a sustainable lifestyle.

For the digital and online #TrollsFoodHeroes campaign, the happy and colorful characters from the famous animated film join the United Nations, the Food and Agriculture Organization of the United Nations (FAO) and the United Nations Foundation in as part of the International Year of Fruits and Vegetables.

According to Maher Nasser, Director of Outreach at the UN Department of Global Communications, this collaboration “provides an excellent channel to get the message out to children and their parents about the importance of healthy eating and reducing food waste”.

The 10 stamps show five different character designs from the Trolls film posing next to pile of healthy fruits and vegetables. The stamps are denominated $1.30 each for use from the post office at UN Headquarters in New York.

On each stamp, the denomination is in a different color at the top right, “UN” is in blue at the top left, and “2022” is in blue or white at the bottom left.

The 10 labels are se-tenant (side by side) with the stamps. In five of the labels, two others Trolls the figures pose like their counterparts in the stamps. The other five labels feature the ActNow Sustainable Development Goals logo.

“ActNow is the United Nations campaign for individual action on climate change and sustainability,” according to the United Nations. Part of the campaign encourages people to become food heroes by doing things like reducing food waste, eating healthier meals and shopping with reusable bags.

Baskets overflowing with tomatoes, peppers, broccoli, onions and other produce surround the Poppy and Branch characters in the decorative border area on the outside of the stamps. The UN logo appears at the top left of the selvedge. The text at the top invites readers to “eat more fruits and vegetables!” and “Be a food hero like the Trolls”.

The #TrollsFoodHeroes tag appears below the text in the selvedge. The # symbol is called a hashtag when used on social networks to easily find all posts with the same subject.

The feature film Trolls is a 2016 computer-animated musical produced by DreamWorks Animation. The studio also produced a sequel to the popular family film in 2020.

“Trolls is a celebration of positivity,” said David Bynder, senior vice president of global brand partnerships for DreamWorks Animation. He added that his company hopes “the enthusiasm of Trolls will inspire children and families around the world.”

The United Nations has designated 2021 as the International Year of Fruits and Vegetables. According to the FAO, this has raised awareness of the importance of fruits and vegetables in nutrition, health and food security, as well as raising awareness for the achievement of the United Nations Sustainable Development Goals.

The closing ceremony of the International Year of Fruits and Vegetables is scheduled for February 24, two days after the issue date of the #TrollsFoodHeroes stamps.

The initiative promoted on the new Trolls The stamps began in 2015 when countries adopted the 2030 Agenda for Sustainable Development and its Sustainable Development Goals. The 17 goals were agreed by all 193 UN member states as part of a global effort to end poverty, deliver prosperity and protect the planet.

All goals are featured in a previous issue of UNPA dated October 24, 2016 (Scott New York 1147, Geneva 629 and Vienna 597).

#TrollsFoodHeroes stamps will be available for purchase on February 22.

For more information, visit the UNPA website; write to UNPA, Box 5900, Grand Central Station, New York, NY 10163-5900; phone 800-234-8672; or by fax at 917-367-1400.

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