Many parents will have a difficult discussion with their children this weekend as to why “Paw Patrol: The Movie” is not available to watch at home in Canada.
The highly anticipated children’s animated film, based on the toy franchise and the local TV series, opened in Canadian theaters on Friday, but some of its marketing materials encouraged kids to stay inside and out. stream the film on Paramount Plus.
This confused some families who took to social media to ask why the film is not available on the streaming platform in Canada, as it is in the United States, where the Home streaming option also allows repeat viewings.
The problem stems from complications around the ownership of the film, which varies by territory.
“Paw Patrol: The Movie” is distributed by Elevation Pictures in Canada, while Hollywood studio Paramount Pictures is handling the US release.
During the COVID-19 pandemic, Paramount tried out different release models and chose “Paw Patrol” to experiment with simultaneous theatrical and streaming release.
As part of the rollout, Paw Patrol’s social media accounts as well as Paramount Plus began to tout the film as having a streaming option, not noting that it’s only for US viewers.
A Paramount Plus representative did not immediately comment.
Canadians have long complained about the difficulty of determining which streaming service is broadcasting their favorite show or new movie, but it rarely affects a Canadian brand as popular as Paw Patrol.
The world famous franchise about a precocious boy and a group of rescue dogs is owned by Toronto toy creator Spin Master, who has become a force in the children’s entertainment industry.
Paramount Plus is still trying to take off on both sides of the border.
After years of operating as CBS All Access, the streaming platform owned by ViacomCBS Inc. has undergone a surface transformation with one of Hollywood’s most recognizable logos to help it stand out. in the streaming war.
But in Canada, Paramount Plus is hardly a major competitor in an industry dominated by a few major players. The platform still only has a small selection of mostly older TV series and movies, along with a handful of new exclusive shows.
Earlier this summer, Paramount Plus played an aggressive role in the market by promising to launch several of its major films on the platform after an exclusive theatrical release. In Canada, however, the plan did not take shape in the same way.
“A Quiet Place Part II” moved to Paramount Plus after a short theatrical window in the United States, but in Canada it was hijacked to debut on Amazon Prime Video, one of Paramount’s main competitors.
David Friend, The Canadian Press
Movies and TV