MCU newcomer ‘Shang-Chi’ to break Labor Day records

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Get ready: The Labor Day weekend box office record is about to be broken. Shang-Chi and the Legend of the Ten Rings is the latest addition to the Marvel Cinematic Universe, and it’s the rare major film to release over the famed low-income holiday weekend, following in Tenet’s footsteps. last year and continuing Marvel’s trend of extending the length of the summer movies season. The current long weekend record holder is the Halloween remake, which opened at $ 30.6 million in 2007. Shang-Chi should be able to get past that without breaking a sweat, although it will drop towards the lower end of the openings for a Marvel movie.

Shang-Chi, which is the only wide outing of the weekend, takes the MCU in new territory, drawing inspiration from Asian culture and cinema and featuring an Asian-born cast and director. The main character is a star role for Simu liu, who appeared on Canadian shows Kim’s convenience and Blood and water. Liu is an experienced stuntman and has performed most of his own stunts in the film. The co-stars of cinema Awkwafina as well as the legends of Hong Kong cinema Tony Leung, who plays Shang-Chi’s father who is also the villainous The Mandarin, and Michelle yeoh, who plays Shang-Chi’s aunt. Back again MCU the movies are Benedict wong and Ben kingsley.

Shang-Chi is directed and co-written by Destiny Daniel Cretton, who broke through with the indie drama Short Term 12 which met with rave reviews, and he recently directed the Michael B. Jordan and Jamie foxx starring Just Mercy. After those low-key, big-budget, heavy CGI, fantasy-themed dramas Shang-Chi is a change of pace for him. The film is 91% on Rotten Tomatoes, and critics have widely praised it for having a strong dramatic core in addition to its mind-blowing action scenes.

Before the pandemic breaks out, Shang-Chi was scheduled for February 12, 2021, coinciding with the Chinese New Year. Shang-Chi opens in 4,200 theaters, and unlike Black Widow, it’s movie exclusive for 45 days before going to Disney +. It receives more IMDb traffic than Black Widow was before its release, though it’s hard to imagine this lesser-known character could surpass the $ 80.4 million opening of a popular MCU character’s first solo film. The lowest openers in the MCU are The Incredible Hulk ($ 55.4 million) and Ant-Man ($ 57.2 million), and these are better lineups for Shang-Chi given the current state of the box office. Shang-Chi will be the third best opener of the year if he overtakes the $ 47.5 million opening of A Quiet Place Part II.

Even if the aperture is smaller than the MCU standard, Shang-Chi has a clear run this month, with no big studio-wide releases for the next two weekends. Between his limited competition, his theatrical exclusivity and his probably positive word of mouth, he could have a strong hold as we’ve seen over the last two weeks of Free Guy (down just 34.8% in his second weekend and 28.9% in his third). Internationally, around two-thirds of countries are in play, with the notable exceptions of China, where it has no release date, and Southeast Asia, where theaters are. mostly closed.

Depending on how Shang-Chi occurs both nationally and internationally, there may be shifts in release strategies for upcoming films, but not all studios are waiting to find out. Paramount has pushed back its only two upcoming releases in 2021, Top Gun: Maverick and Jackass Forever to 2022. No matter how Shang-Chi plays, the pandemic situation has constantly changed, making it difficult to predict where we will be in. fall and winter. The next major release is No Time To Die, which releases September 30 in the UK and October 8 in the US, and that should give us more answers.

At the specialist box office is Strand’s Mogul Mowgli about a Pakistani-British rapper played by Ahmed Rice, who co-wrote the screenplay. Janus releases Faya Dayi, a documentary on the trade in khat (a plant stimulant) in Ethiopia. IFC is releasing the horror film We Need to Do Something, and Vertical has the thriller Wild Indian.


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