As any politician or thirteen-year-old on TikTok can tell you, branding is everything. You need to approach as a business, create a distinct impression of the consumer, and then reliably meet that expectation. There is no faster death knell for your lip-syncing campaign or video series than “off-brand”.
Fortunately, while in recent weeks former presidential candidate Beto O’Rourke has apparently renege on its “All people, no PAC” promises, we are happy to announce that he is firmly back on the brand and is on top. O’Rourke’s Senate and presidential elections saw it climb on chairs, counters, and even minivans, giving birth to countless memes In the process. And even after being told to disperse by American voters and baristas, it seems his passion for just jumping in and on things hasn’t abated. O’Rourke proved that by pounding the pavement this week for Eliz Markowitz, a Democrat running for a Texas House seat in Fort Bend County, when he pulled up to a supporter’s home in Katy and quickly perched right above their coffee table.
Beto standing on stuff while hyping Eliz pic.twitter.com/j3Kz13cQau
— ghosty (@Ghostymost) January 11, 2020
The fact that this coffee table seemed to be, at best, may be fifteen inches tall and surely not rated to support a tall, grown man clearly didn’t matter to O’Rourke. Nor the fact that he was addressing a relatively modest crowd of people of average height who were already eclipsed by O’Rourke’s 6-foot-4 frame, most of whom appeared to be seated. Again, it’s all about the optics – in this case, as a powerful reminder that O’Rourke is still here, and still determined to make Texas blue no matter how many citizen doors he has to knock. , before barging in and jumping. on their furniture like a political Marmaduke. Good luck chasing him away.
Chip Roy is still boring California
Branding was also on the mind of US Representative Chip Roy this week. In an editorial for Fox News, Roy lamented that the slogan “Keep Austin Weird” and the “funky and historically quirky culture” it represents continues to attract California expats, which Roy says is responsible for the city’s homelessness problem. . In defending his “hometown” against these upholsterers, the “proud Texan” born in Maryland and raised in Virginia recalls that he “once enjoyed living downtown”, during that decade or so, between his first move to Austin in the early years, his move to Dripping Springs, and all the intermittent stays in Washington, DC But Roy blames his hypothetical inability to live there now on the policy recently put in place by the city allowing homeless people to camp in public spaces. More broadly and less consistently, he attributes this to the viral spread of “Californian values,” implying that Californians who move here for job opportunities or because of the laid-back vibe of Austin are bringing with them the homeless and housing crises of this state.
Of course, it’s not entirely clear how Roy thinks Austin’s homeless issue and California migration are related, other than that he doesn’t like either. His editorial holds staunchly non-Californian members of Austin City Council and Mayor Steve Adler responsible for the recent growth of “tent cities,” and calls on them to address Austin’s larger issues of housing affordability. and social services, all reasonable. reactions to the problem, if not exactly cues to a distinctly Californian law or philosophy that Austin intentionally adopted. Corn, hating California is pretty much Chip Roy’s trademark, and here, it allows him to phrase even a problem as complex and heart-wrenching as homelessness in terms of instinctive regional rivalry, making him a handy bogeyman for everyone to get angry and shout slogans – which is almost as well as, say, using your legislative powers to find a real solution.
Paul Bettencourt survives infamous liking attack
Speaking of mittens, Texas State Senator Paul Bettencourt this week announced that his Twitter had been “hacked” – a daring raid by a group of lawless cyber-phreaks, who s ‘is immediately set to “like” about “20 highly partisan” Democratic “tweets. »That the real Bettencourt decidedly did not appreciate. This totally l33t pwning of the Bettencourt account strength fooled all 3,453 of his followers, if someone had clicked the “Like” tab on their Twitter page. But luckily, someone from Bettencourt’s team quickly discovered this heinous ideological identity theft and dutifully “hated” them, reestablishing Bettencourt’s own brand and leaving him to offer a regrettable “LOL” in response. Next time hackers, you better pick a weaker target, and maybe do something interesting with it as well.
My account was briefly hacked and apparently we “liked” about 20 highly partisan “Democrat” tweets… LOL! These have been removed and thanks to the people who spotted them! #txlege
– Team Bettencourt (@TeamBettencourt) January 14, 2020
George HW Bush Secures His Legacy With A Gold Coin
The US Mint has not produced a presidential gold dollar coin since Ronald Reagan in 2016, when he finally ran out of deceased presidents to honor. This meant that if you wanted a George HW Bush coin for reasons known to you and your god, you would have had to resort to seedy black market knockoffs to scratch that particular itch. (Though they struggle to pass as legal tender, coins are still good to scratch.) And although Bush is remembered for a life of government, military, and philanthropic service, what if his face not adorning a room that nine out of ten stores would reject?
But now thanks to newly adopted legislation presented by Senator John Cornyn and backed by a coterie of Texas lawmakers – and the fact that Bush is dead, finally making him eligible for a coin – his mark will be secured with a $ 1 coin to be issued later this year, while first the image of wife Barbara Bush will adorn a $ 10 coin. It is truly a triumph for coin collectors and coin collector sympathizers, a triumph that several of these Texans have spent the week pushing on the Congressional floor through lengthy hagiographies, including the representing Roger Williams, who summed up his remarks, and the general worthiness of this effort, by saying, “Mr. President, ‘You are a man!’ Indeed, something all of these living presidents look forward to when they die.
The Bushes were true friends of America – and I had the honor to call them my friends.
I was proud to speak in the House last night in support of President George HW Bush and First Lady Barbara Bush Coin Act commemorating their legacy. pic.twitter.com/fbUxe0mnhn
– Representative Roger Williams (@RepRWilliams) January 14, 2020
Yes, Ted Cruz is one of those
Finally, thanks to an anonymous source report in Sixth page this week, we know that Senator Ted Cruz and his family spent the vacation “hanging out by the pool” at a resort in Cancun – an otherwise mundane gossip that the article attempts to characterize as hypocritical, given Cruz’s frank support from a border wall. It’s a bit of a stretch to suggest that Cruz’s position is dishonest only because he enjoys vacationing in Mexico. Having said that, we will be believe the tipster’s other extremely petty intimation that Cruz was seen “swimming with his shirt on”. Again, we have no confirmation of the veracity of this fact. Still, that seems fair on the mark for Ted Cruz.