Beeple has just launched a new NFT sales platform with a series of works made in collaboration with British tennis star Andy Murray

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When British tennis player Andy Murray slipped off the pitch last week after losing to Canadian Denis Shapovalov, some eagle-eyed art dogs may have noticed a new badge on his polo shirt.

The logo was not that of any of the typical companies that sponsor athletes of Murray’s caliber. The dot marks on his shirt were, in fact, Wenew’s graphic identity, the new NFT platform founded by Mike Winkelmann, also known as Beeple, alongside many entertainment industry veterans and Ryan Schreiber, the founder of Pitchfork.

Wenew is a platform peddling “iconic” moments in time, often in collaboration with the highly successful artist or athlete. The company’s Twitter bio reads: “The Metaverse’s Memory Palace”. The NFT also comes with a physical object, such as a signed poster or replica.

The idea is akin to the NBA TopShot, whereby you can “own” famous moments from NBA games, much like a digital collectible card. To date, TopShot has over 800,000 registered accounts and generated approximately $ 500 million in sales in the first six months of its existence.

Beeple is famous for its diaristic project Daily: the first 5,000 days, which sold $ 69 million at Christie’s, making it the third most expensive work at auction from a living artist and introducing the concept of non-fungible tokens to a much wider audience.

The first drop, which sold out in seven minutes on July 2, featured a sliding scale of NFT in different edition sizes, all associated with Andy Murray’s triumphant victory at Wimbledon in 2013. (Murray’s victory has was a watershed moment for the UK, which celebrated a local winner after a 77-year drought.)

Some of the offerings included images of Murray’s victory speech and awards ceremony in 2013, exciting moments from the 2013 final match, his finalist speech in 2012, and a photo of the moment of his victory, which has eventually sold for $ 177,777 to a user. with the @PranksyNFT handle. This NFT came with tickets to Wimbledon 2022, plus a 30-minute session playing on the famous courts with Murray himself; each drop will be associated with a physical artifact, the company said.

According to a spokesperson, Wenew is “aware of the environmental impacts of blockchain-based technology” and, to that end, is partnering with the Open Earth Foundation to find ways to minimize energy-consuming transactions, as well as to do donate a portion of the proceeds to help fund their work. Wenew is also working with Polygon, which is a two-layer blockchain solution, helping to reduce some of the damaging environmental impact.

Michael Figge, co-founder of Wenew explained the idea as a more thoughtful and cultured way of approaching TVN.

“A lot of things in the NFT world are looking like a cash grab right now, and we wanted to prioritize storytelling,” he said. The edge.

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