ASM Global and Marketplace Events Partner to Create World’s Largest Consumer Trade Show Network


ASM Global and Marketplace Events Partner to Create World’s Largest Consumer Trade Show Network

Global ASM, the world’s leading producer of entertainment, venue management, strategy and event management experiences, and Market events, the largest producer of B2C shows in the United States and Canada, forged a multi-year content and programming alliance that builds the world’s largest and most diverse network of mainstream shows at over 200 ASM Global locations in North America.

As a leading provider of content for theaters around the world, ASM’s roster of programming partners already includes some of the biggest global event promoters, including Live Nation, AEG Presents, Feld Entertainment, Cirque du Soleil and Mecum Auctions.

The formation of this strategic partnership closely follows the expansion of ASM’s live event programming and development division, including the recent appointment of industry veteran John Boyle as global director of content.

“Last year in just our second year of existence, we have redoubled our efforts to strengthen and expand our position as a global leader in content and programming, ”said Ron Bension, President of ASM Global. “Our new partnership with Marketplace Events… further reflects this commitment and is a huge victory not only for ASM venues, but also for millions of additional attendees and exhibitors who can now enjoy our incredible live experiences.

The new partnership will leverage ASM’s internationally experienced team to simplify and streamline the event planning process and extensions to new markets, while Marketplace Events will also have access to the best expertise in the events industry. direct and ASM’s vast marketing resources to increase exposure and maximize revenue opportunities. and improve the experience of participants.

“Partnering with ASM’s diverse portfolio, depth of resources, unmatched track record and knowledge of event programming, we will now have the ability to produce more mainstream programming with more total floor space in North America. North than any business, ”said Tom Baugh, CEO of Market Events.

As a company that produces a leading consumer show every five days on average every year in North America, including home, garden, wedding and vacation categories, Marketplace Events runs more than 70 trade fairs in 34 markets which attract 22,000 exhibitors and nearly 2 million attendees each year, according to Marketplace officials. Its shows are among the most successful and long-standing consumer events in North America, including market-leading shows in Minneapolis, Atlanta, Indianapolis, Vancouver, Calgary and Montreal, some of which have thrived in their markets for over 75 years. .

In March, ASM Global and Marketplace Events announced the launch of new annual home shows which will take place at NRG Park in Houston in February and October, starting in the spring of 2022. The partners also announced a third annual home show to be held in the Jacksonville market, scheduled to launch in May 2022.

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