Animation industry sees expansion in Vietnam during COVID-19

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Many successful Vietnamese animations were able to attract viewers when the COVID-19 pandemic forced people to stay at home.

From scriptwriting to post-production and hits on video streaming platforms, the animation industry has grown exponentially in the Southeast Asian nation.

Global statistics suggest that 90% of television animation in the United States is produced in Asia where Japan, South Korea, Taiwan, China, India, the Philippines, Malaysia, Singapore, Vietnam, Thailand and Indonesia are the industry leaders. In 2018, the Asian animation industry was valued at $52 billion.

In particular, the animation industry in Vietnam has seen an expansion by getting 16 films approved by the film department of Vietnam’s Ministry of Culture for distribution, according to a report by Vietnam News Service.

Viet Nam Cartoon Studio – under the direction of Viet Nam Cartoon Joint Stock Company – produced three historic animated films last year: “Heroines”, “Battle on the Bach Dang River” and “Emperor Dai Hanh”.

Each 30-minute film featured stunning content and visual effects due to their different styles like 2D, 3D, or computer-generated paper cutting.

All three films chronicle the events leading up to the Vietnam War against China thousands of years ago.

“Although historical in nature, the cartoonists broke with the dry, conventional storytelling of old factual stories. The characters in the story come alive vividly, while their inner personalities have been explored in depth to form a new style of Vietnamese animation, unlike anything the country’s film industry has ever produced before,” says the report, adding that the Southeast nation “is together for a golden period of animation.”

The company has been commissioned by the government to explore subjects such as national history, fairy tales, the environment or philosophy.

Win many prizes

Pham Thanh Ha, head of the script department of the Viet Nam Cartoon Company, said the industry’s achievements were the result of “constant efforts to improve the quality of the studio’s animation, staff and artists”. .

According to the head writer, the studio has adjusted its production and business plans due to the pandemic.

“Through the efforts of recent years, we have created unique features for Vietnamese cartoons with beautiful images, flexible movements, fresh colors, rich content, close to modern children’s life while maintaining innocence. typically Vietnamese, simple and pure features,” Ha said.

“One of the studio’s successes over the past few years has been to present films to the public through various media, including central and local TV stations, pay-TV channels and especially social media. We have effectively launched and run our official channel on YouTube,” he added.

The high-end production of the Vietnamese animation industry has also won awards for its quality and success.

At the 22nd Viet Nam Film Festival, “The Wooden Birds” won the gold medal, while “The Teacher of Eternity” and “The Light That Never Goes Out” won the silver medal.

In the 2021 Animation Contest held by the Korean Content Creation Agency and the Korean Cultural Center, “Eternal Flame” and “Red Nosed Cat Warrior” won first and second prizes.

The success of the animation industry has seen the Vietnamese Cartoon YouTube channel attract nearly 600,000 subscribers and nearly 200 million views since its launch in June 2018.

“In addition to complying with pandemic prevention measures, the Vietnam Cartoon Company still needed to adhere to its production schedule so as not to delay the release of films or overlap production stages, which could affect the quality of the film. “, Ha said.

“In-person film screenings at the studio cinema, mobile screenings as well as direct audience interaction that aims to motivate and inspire animation artists have all been sadly minimized,” he added. .

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